Terms of Service

1. Acceptance of Terms

These Terms of Service (“Terms”) form a binding agreement between you and ADVOCATE MCP LLC, a Texas limited liability company (“Advocate,” “we,” “us,” or “our”), and govern your access to and use of the Advocate service, including our websites, business profiles, application programming interfaces, and related tools (collectively, the “Service”).

By accessing or using the Service, or by requesting access to it, you agree to be bound by these Terms. If you are entering into these Terms on behalf of a business or other entity, you represent that you have the authority to bind that entity, in which case “you” refers to both you and that entity. If you do not agree to these Terms, you may not access or use the Service.

The Service is currently offered on an invite-only basis. You may not create an account or use the Service without an invitation from us, and we may decline, limit, or revoke access at our discretion.

2. Description of Service

Advocate helps businesses appear in responses generated by AI assistants and AI-powered search tools. We do this by collecting information about a business and publishing it as a structured, machine-readable profile designed to be discovered, read, and cited by AI systems.

Access to the Service requires an invitation, and you cannot create an account on your own. We may add, change, suspend, or remove features of the Service at any time, and we may impose limits on certain features or restrict access to parts or all of the Service, with or without notice.

3. Disclaimer of Warranties

THE SERVICE IS PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITH ALL FAULTS AND WITHOUT WARRANTY OF ANY KIND. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, ADVOCATE MCP LLC DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING BUT NOT LIMITED TO ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT, AND ANY WARRANTIES ARISING FROM A COURSE OF DEALING, USAGE, OR TRADE PRACTICE. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, SECURE, ACCURATE, OR ERROR-FREE, OR THAT ANY DEFECTS WILL BE CORRECTED.

WE DO NOT GUARANTEE ANY AI-VISIBILITY RESULT, SEARCH RANKING, LEAD, OR OTHER OUTCOME. SPECIFICALLY, WE DO NOT GUARANTEE THAT ANY AI ASSISTANT, SEARCH ENGINE, OR OTHER SYSTEM WILL INDEX, CITE, SURFACE, RECOMMEND, OR OTHERWISE DISPLAY YOUR BUSINESS OR ITS PROFILE, OR THAT YOU WILL ACHIEVE ANY PARTICULAR RANKING, PLACEMENT, VISIBILITY, TRAFFIC, LEADS, OR REVENUE FROM USING THE SERVICE.

AI assistants and search providers are independent third parties that we do not control. They determine on their own what sources to surface and cite, and they may change how they operate at any time without notice to us. Any description or example of how AI systems may use your information is illustrative only and is not a promise of results.

4. Limitation of Liability

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, ADVOCATE MCP LLC AND ITS OFFICERS, MEMBERS, EMPLOYEES, AND AGENTS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS OPPORTUNITIES, ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE, WHETHER BASED IN CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR ANY OTHER THEORY, AND WHETHER OR NOT WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, OUR TOTAL AGGREGATE LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE GREATER OF (A) ONE HUNDRED U.S. DOLLARS ($100) OR (B) THE TOTAL AMOUNT YOU PAID US FOR THE SERVICE IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM.

SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES, SO SOME OF THE ABOVE EXCLUSIONS AND LIMITATIONS MAY NOT APPLY TO YOU.

5. Indemnification

You represent and warrant that you have the authority to list and describe each business you submit to the Service and to grant us the rights needed to publish the information you provide, and that all information you provide is accurate, current, and not misleading.

You agree to indemnify, defend, and hold harmless ADVOCATE MCP LLC and its officers, members, employees, and agents from and against any third-party claims, damages, liabilities, losses, costs, and expenses (including reasonable attorneys’ fees) arising out of or relating to: (a) the content or information you submit to the Service; (b) your breach of these Terms or of the representations and warranties above; or (c) your violation of any applicable law or the rights of any third party. This obligation survives any termination of these Terms.

6. Acceptable Use

You agree to use the Service only for lawful purposes and in accordance with these Terms. You will not: impersonate any person or business or misrepresent your identity, affiliation, or authority; submit content that is false, deceptive, misleading, unlawful, or infringing, or that misrepresents the identity of any business; attempt to gain unauthorized access to the Service or its underlying systems; interfere with or disrupt the integrity or performance of the Service; or use the Service in violation of any applicable law or regulation.

We may, at our sole discretion and with or without notice, review, refuse, remove, or disable access to any content, and suspend or terminate your access to the Service, for any conduct that we reasonably believe violates these Terms or is otherwise harmful to the Service, to us, or to others. Sections that by their nature should survive termination — including the disclaimers, limitation of liability, indemnification, intellectual property, and governing-law provisions — will survive.

7. Intellectual Property

The Service, including its software, design, text, graphics, and all related intellectual property, is owned by ADVOCATE MCP LLC or its licensors and is protected by intellectual property and other laws. Except for the rights expressly granted to you in these Terms, we reserve all right, title, and interest in and to the Service, and these Terms do not grant you any right to use our names, logos, or trademarks.

You retain ownership of the business information and other content you submit to the Service. You grant us a worldwide, non-exclusive, royalty-free license to host, store, reproduce, adapt, format, and publish that content as needed to operate and provide the Service, including by publishing it as a structured profile that AI systems and other third parties may access and display. This license continues for as long as your content is part of the Service and for a reasonable period afterward to the extent needed for backups and legal compliance.

8. Takedown and Contact

If you believe that content on the Service infringes your intellectual property rights, is inaccurate, or otherwise should be removed, or if you have any other complaint or legal notice, please contact us at max@advocate-mcp.com with enough detail for us to identify the content and the basis for your request. We will review properly submitted requests and respond as we deem appropriate, which may include removing or disabling access to the content in question.

9. Governing Law

These Terms, and any dispute arising out of or relating to these Terms or the Service, are governed by the laws of the State of Texas, without regard to its conflict-of-laws rules. You and ADVOCATE MCP LLC agree to the exclusive jurisdiction of the state and federal courts located in Texas for the resolution of any such dispute, and you consent to personal jurisdiction and venue in those courts, except where applicable law provides otherwise.

10. General

These Terms, together with any policies we reference in them, are the entire agreement between you and ADVOCATE MCP LLC regarding the Service and supersede any prior or contemporaneous agreements on that subject. If any provision of these Terms is found to be unenforceable, that provision will be limited or severed to the minimum extent necessary, and the remaining provisions will remain in full force and effect. Our failure to enforce any provision is not a waiver of our right to do so later, and no waiver is effective unless made in writing.

We may update these Terms from time to time. When we do, we will revise the effective date above and, where appropriate, provide additional notice. Changes are effective when posted, and your continued access to or use of the Service after the changes take effect constitutes your acceptance of the revised Terms.