How Advocate works
AI assistants are becoming the way people find local businesses. Advocate's job is to make sure that when someone asks an assistant for a recommendation in your category, your business is something the assistant can find, understand, and cite. Here's what that looks like.
- 01
You tell us about your business
You answer a few plain-language questions about what you do, where you do it, and who you serve. No technical setup, no code, no plugins. We turn your answers into a structured, machine-readable profile.
- 02
We make your profile readable to AI
We publish a profile page built for how AI crawlers actually read the web — clean semantic markup and structured data describing your business. The same details a person would want, laid out in a form assistants can parse without guessing.
- 03
We keep you ready for every assistant
Different assistants read the web in different ways. We keep your profile aligned with how the major AI assistants discover and cite sources, so you're represented consistently across them as they change.
- 04
We track what AI sends back
When an assistant points someone to your business, we record it. You get visibility into when AI surfaced you and what happened next — so you can see the channel working instead of guessing.
What this means for you
When the answer to “who should I call?” increasingly comes from an AI assistant, being visible to those assistants matters. Advocate is how you show up in that conversation — described accurately, in your words, ready to be cited. We focus on making your business discoverable and understandable to AI; we don't sell rankings or promise specific placements. We make sure the information is there and built to be found.